John Hopson has been a researcher in the games industry for twenty years, working on some of the biggest franchises in gaming including Halo, Age of Empires, Overwatch, World of Warcraft, Hearthstone, StarCraft, Diablo, Guild Wars, Lineage, and Destiny. He holds a doctorate in experimental psychology from Duke University. John has served as the chair of the International Game Developers Association’s Games User Research and Analytics interest groups.